All projects
Transforming Anderson Tuftex's flooring website with enterprise CMS
Anderson Tuftex upgraded its flooring e-commerce website with a reusable Kentico Xperience 13 template and advanced merchandising tools, removing developer dependency for daily updates.
Web developmentManufacturingKentico.NET Core
The challenge
Anderson Tuftex needed to modernize its website to meet customer demand for a better shopping experience. The existing platform lacked flexible content management and required developer involvement for routine updates, limiting the marketing team's independence and slowing time-to-market for new brand sites.
Our solution
- Implemented a reusable Kentico Xperience 13 CMS template enabling quick, consistent brand site launches.
- Developed advanced e-commerce capabilities including dynamic product filtering and customizable detail pages.
- Integrated 8 third-party tools: Cybersource, AudioEye, OneTrust, Genesys Chat, Bazaarvoice, SharpSpring, Roomvo and Calendly.
- Established role-based permissions so content editors and brand managers manage their own workflows.
- Built React-based components for flexible page layouts with .NET backend support.
Results
439%
Increase in CTA clicks
62%
Increase in page views
67%
Increase in item views
- Zero developer dependency for everyday content updates and e-commerce workflows.
.webp)