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E-commerce platform development for premium flooring brand
COREtec Floors' e-commerce site was rebuilt on Kentico 13 and React, giving marketers page-building independence and lifting traffic and conversion.
Web developmentManufacturingRetail & EcommerceKenticoASP.NET MVC
The challenge
The team needed to balance advanced technology with user-friendly management: a robust backend supporting business operations, while letting marketers update content independently without relying on developers.
Our solution
- Implemented Kentico Xperience 13 with MVC Core for a modernized stack, improved security and simpler scaling.
- Integrated React with server-side rendering for an enhanced front-end experience.
- Deployed Kentico Page Builder with 5 unique and 1 generic template so editors build pages independently.
- Integrated CyberSource payments, AudioEye accessibility, OneTrust privacy, Genesys Chat, Bazaarvoice reviews and Roomvo room visualization.
Results
23%
Increase in website traffic
34%
Increase in conversion rates
- Reduced development team costs through comprehensive administration tools.
- Enhanced user experience and consumer trust in the COREtec Floors brand.
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