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Custom rug builder for manufacturer from USA
A custom rug configurator letting users design personalized area rugs with dynamic pricing, lifting custom rug sales by 37%.
Software developmentAngularASP.NET MVC
The challenge
The team had to implement a complex price calculation algorithm handling numerous rug configurations — material, size, shape, backing and edges — and design an interface that motivated creative customization over buying pre-built products.
Our solution
- Microsoft .NET backend for a flexible, extensible, customizable architecture.
- AngularJS frontend enabling a step-by-step customer journey with rug visualization.
- Lightweight, responsive web application functioning across all devices.
- Dynamic configuration injection for pricing logic adjustments.
Results
37%
Increase in custom area rug sales
- New customer capabilities and experiences.
- Staff time released as clients independently built custom rugs.
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