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E-commerce system for distributors of carpet manufacturer
Shaw Industries rebuilt its B2B carpet distributor portal on Kentico MVC, modernizing a content-heavy platform and lifting user acquisition and site performance.
ManufacturingKentico.NET
The challenge
The aging Portal Engine lacked the performance and features a content-heavy site needed. Migration to Kentico MVC required rebuilding functionality previously provided by older web parts and widgets with no native support in the new platform.
Our solution
- Migrated to Kentico MVC for improved HTML control and cleaner, SEO-friendly markup.
- Built custom widgets to replace Portal Engine features without development limitations.
- Implemented a modern framework architecture for significantly faster page loads.
- Integrated content management with internal product inventory and image services.
- Designed a responsive interface targeting multiple device types.
Results
21%
New user acquisition increase
13%
Overall user growth
19%
Session increase
36%
Bounce rate reduction
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