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Ordering system and web app for the flower distributor in Canada
A B2B ordering platform for Staalduinen Floral, letting customers self-serve browsing, ordering and payment with real-time ERP pricing and inventory.
Retail & EcommerceKentico

The challenge
All customer, product and order data lived in the ERP and required real-time synchronization for pricing and inventory while maintaining platform performance. Integration complexity was the primary technical obstacle.
Our solution
- Scheduled synchronization of product data — names, images, attributes — into Kentico CMS.
- Dedicated API endpoints for real-time pricing and inventory retrieval.
- Customer self-service portal reducing the order processing burden on staff.
- Integration with existing ERP backend systems.
- Collaborative delivery with the agency partner and end client.
Results
- Reduced sales cycle time.
- Lightened staff workload through customer self-service.
- Seamless real-time data synchronization between CMS and backend systems.

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