Rebuilding an outdoor events platform with partner self-service on Kentico

The challenge

The growing event catalog exceeded internal publishing capacity, with every listing requiring developer support. Partners had no independent management capability, marketing time was consumed by content operations, event routing logic was fragmented, and origin-server performance degraded as inventory scaled.

Our solution

• Partner editing interface with simplified controls for managing listings independently.
• Unified routing layer resolving event URLs through the content tree with dynamic fallback.
• Integrated e-commerce module for cart, orders and payment processing.
• Segmentation-based personalization to surface relevant events.
• Workflow automation reducing manual marketing tasks.
• CDN media delivery with multi-level caching to support catalog growth.

Results

• Partner onboarding dropped from 12 days to 3 days.