All projects
Redesign website for ecommerce flooring company
A UI/UX redesign of GAT Flooring's e-commerce website around a new brand identity, with restructured navigation and a dedicated product selection flow.
UI/UX design
The challenge
The website needed a complete redesign aligned with the client's updated brand identity while creating an intuitive, modern interface. The design also had to accommodate scalable content for varying product offerings without overwhelming users with plain text.
Our solution
- Transitioned navigation from a left panel to a top menu.
- Created a dedicated product selection page.
- Added homepage sections highlighting key information with clear visual hierarchy.
- Separated locations and contact information into distinct pages.
- Prioritized structural improvements alongside UI updates.
- Implemented a modern, minimalistic design approach.
Results
- Website traffic increased.
- Conversion from visitor to customer improved.
